As Co-founder and CMO of Hive.id - The Identity OS, an AI-powered identity verification service, brings a wealth of experience in leadership, community development, brand and product evangelism, remote work, team management, automation, influencer marketing, and growth marketing strategy. Originally from Chile, I have spent the last 12 years living and working abroad in New Zealand, Vietnam, and Estonia. I have traveled to over 20 countries to collaborate with partners, clients, and communities.
Throughout my career, I have worked with multicultural and cross-functional teams, including members from the US, UK, Netherlands, Czechia, Russia, and Australia. With over 15 years of experience in my field, my previous positions at Semrush, SendGrid, and Twilio, and as an entrepreneur, have equipped me with the practical skills necessary to drive growth in multiple areas and teams.
I have proven to manage external resources and work cross-functionally, particularly with marketing, product, sales, and customer success teams. I have over six years of experience in customer-advocacy communications and managing user communities for growth and enterprise companies such as SendGrid, Twilio, and Semrush. I have mentored over 1,500 startups in marketing, sales, community development, and growth strategies. I am also experienced in social media engagement, community management, and influencer marketing.
In my last eight years, I have achieved several key milestones, including being a part of two IPOs and one acquisition. I joined SendGrid as Global Community Development Manager before its ~$1.5B IPO in 2017 and its subsequent $3B acquisition by Twilio in 2019. In October 2019, I joined Semrush as Global Evangelist, later promoted to Influencer Marketing Manager, and last March 2021, its ~$2B IPO.
I have also delivered keynotes, presentations, workshops, and AMAs in 20+ countries, including regional and international conferences, networking events, and other content-focused events like TNW, WebSummit, SXSW, and Slush, to build brand awareness. I have also worked with +2k top influencers in the marketing, development, and community.
My key achievements include the following:
I am a detail-oriented team player focused on automating the tracking and measurement of experiments, projects, and tasks. I have great customer and executive stakeholder communication skills, with positions reporting to C-Level management, Heads, and Directors. I am excited to bring my skills and experience to Hive.id as Co-founder and CMO to drive growth and success for the company.